Author Topic: Spreading The Survival Podcast Word or Guerilla Marketing  (Read 104365 times)

Offline DeltaEchoVictor

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Spreading The Survival Podcast Word or Guerilla Marketing
« on: September 23, 2008, 12:44:49 AM »
Here's what I've been doing.

I download the show from iTunes & after I've listened to them or downloaded them to my iPod I convert the show to a CD burnable format.  Then I burn discs of the show & leave them in strategic places at work or wherever I happen to be going.  I label the disc "The Survival Podcast", ya know, 'cause that what it is & provide a link written on the disc to Jack's website. 

I actually do this with anything I think needs to be heard.  You don't have to spend much money doing this, CD's & jewel cases are cheap when bought in bulk & you only need to leave a copy or two someplace once or twice a week.  I'm assuming it works since I've never run across one of my own discs when I've gone back to someplace I've left one.

Offline ModernSurvival

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Re: Spreading The Survival Podcast Word or Guerilla Marketing
« Reply #1 on: September 23, 2008, 10:22:34 AM »
When I print the shirts you get at least one free one!  I never expected that anyone would be that proactive, I am grateful beyond words.

Offline BigDanInTX

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Re: Spreading The Survival Podcast Word or Guerilla Marketing
« Reply #2 on: September 23, 2008, 10:25:07 AM »
LMAO...that's just awesome...  Hmm....I already have my ZS Business Cards in the break room.  Maybe I'll do this too.  hehehe!

Offline Patriot:Ex Machina

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Re: Spreading The Survival Podcast Word or Guerilla Marketing
« Reply #3 on: September 23, 2008, 10:26:15 AM »
That's a great idea! I've been wondering if there was a way for me to burn the shows to CD. I have a few friends who don't have computer access that would love to here the show on a regular basis. They've listened to it at my house and love it.

Offline ModernSurvival

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Re: Spreading The Survival Podcast Word or Guerilla Marketing
« Reply #4 on: September 23, 2008, 10:36:43 AM »
Non commercial distribution of the show is unlimited.  You can go nuts I just never expected anyone would do it!

My distribution policy among other things is on this page, http://www.thesurvivalpodcast.com/disclaimers-policies

One guy that owns a Army/Navy shop is playing my show over his sound system rather then music and that is amazing to me.  I think I have the most awesome audience in the world, you guys are such a blessing I promise to always do my best for you.

Offline Patriot:Ex Machina

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Re: Spreading The Survival Podcast Word or Guerilla Marketing
« Reply #5 on: September 23, 2008, 10:42:39 AM »
Here's what I've been doing.

I download the show from iTunes & after I've listened to them or downloaded them to my iPod I convert the show to a CD burnable format.  Then I burn discs of the show & leave them in strategic places at work or wherever I happen to be going.  I label the disc "The Survival Podcast", ya know, 'cause that what it is & provide a link written on the disc to Jack's website. 

I actually do this with anything I think needs to be heard.  You don't have to spend much money doing this, CD's & jewel cases are cheap when bought in bulk & you only need to leave a copy or two someplace once or twice a week.  I'm assuming it works since I've never run across one of my own discs when I've gone back to someplace I've left one.

So, if I download iTunes Software, and use that to get the podcasts, I can burn it to disc? Cool! See, I learned something new today!

Offline ModernSurvival

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Re: Spreading The Survival Podcast Word or Guerilla Marketing
« Reply #6 on: September 23, 2008, 11:17:20 AM »
Yep iTunes software has a burn to CD function you just need to burn it as an "audio cd".  You can also download the shows right from my site and convert and distribute however you choose.  Again the only thing that may require approval would be commercial distribution.

Offline ColdHaven

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Re: Spreading The Survival Podcast Word or Guerilla Marketing
« Reply #7 on: September 23, 2008, 04:10:57 PM »
This is an awesome idea. Never thought of it. I have just been telling friends, neighbors, and family about the show and even letting them listen to some of the podcasts that they might be interested in. Like my mother, for example, would like the information about the economy, attracting wildlife, and gardening. We are going to till the earth on her property very soon and start planting next spring. I am looking into finding someone who can teach me how to hunt and clean food I get. I don' t think I would have a problem hitting my target, its just what you do with it afterwards, thats the problem for me.

 8) I would say that the reason so many people are excited about this because it is the truth, spoken in everyday speech, and it is something people can stand behind and believe in. It should be a reflection to the good that you are doing Jack, and any of us, who prepare ourselves and others.

Offline DrGonzo

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Re: Spreading The Survival Podcast Word or Guerilla Marketing
« Reply #8 on: September 23, 2008, 05:12:52 PM »
Is there a way to take one of the logo banners and create an embedded link, so I can post a banner link on my blog, myspace, etc?  That would be a great way to spread the word. 

*edit*

Figured it out.  Played with the HTML code on ImageShack.



Not official, but it'll do till we get the real ones launched. 
« Last Edit: September 23, 2008, 05:24:21 PM by DrGonzo »

Offline archer

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Re: Spreading The Survival Podcast Word or Guerilla Marketing
« Reply #9 on: September 24, 2008, 10:55:08 AM »
This is a great guerilla marketing idea! I'll have to burn the first show and maybe a select other 1 or 2 and leave them on light rail in the Bay Area.... Good idea!!! Hmm, I'll have to create a label with the logo on it.

Offline BigDanInTX

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Re: Spreading The Survival Podcast Word or Guerilla Marketing
« Reply #10 on: September 24, 2008, 11:10:20 AM »
LMAO...

"If you're fed up with the way things are, press Play"

Offline archer

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Re: Spreading The Survival Podcast Word or Guerilla Marketing
« Reply #11 on: September 24, 2008, 12:39:46 PM »
"Tired of Politics as usual, click Play to hear the truth from Jack"

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Re: Spreading The Survival Podcast Word or Guerilla Marketing
« Reply #12 on: September 24, 2008, 04:57:48 PM »
Stickers would cool. If some one has an idea and Jack is supportive I will have some stickers printed. I have used: http://www.stickerguy.com/ before they
do good work cheap, but you tend to have to wait 2-4 weeks depending on their schedule.

-- Jeremy

Offline Tactical Badger

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Re: Spreading The Survival Podcast Word or Guerilla Marketing
« Reply #13 on: September 28, 2008, 05:54:40 AM »
Here's what I've been doing.

I download the show from iTunes & after I've listened to them or downloaded them to my iPod I convert the show to a CD burnable format.  Then I burn discs of the show & leave them in strategic places at work or wherever I happen to be going.  I label the disc "The Survival Podcast", ya know, 'cause that what it is & provide a link written on the disc to Jack's website. 

I actually do this with anything I think needs to be heard.  You don't have to spend much money doing this, CD's & jewel cases are cheap when bought in bulk & you only need to leave a copy or two someplace once or twice a week.  I'm assuming it works since I've never run across one of my own discs when I've gone back to someplace I've left one.

This is absolutely brilliant!!  Damn you for thinking of it first!!!  :P   :D

Offline DeltaEchoVictor

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Re: Spreading The Survival Podcast Word or Guerilla Marketing
« Reply #14 on: September 28, 2008, 09:38:52 AM »
Stickers would cool. If some one has an idea and Jack is supportive I will have some stickers printed. I have used: http://www.stickerguy.com/ before they
do good work cheap, but you tend to have to wait 2-4 weeks depending on their schedule.

-- Jeremy

Ooooh, I like stickers.  Count me in for some.

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Re: Spreading The Survival Podcast Word or Guerilla Marketing
« Reply #15 on: September 28, 2008, 09:46:02 PM »
I read over the policy page and believe this will fit into the usage, if not let me know and I'll drop the upload.
For those that don't know you will need a program like "uTorrent." General practice is to upload as much you download.

I created a torrent file for episodes 54 through 63. This will allow distributed downloading and save some potential bandwith.
Included is a text file from "Disclaimers & Policies."

***Link deleted @ kuzushi's request***

**********
I meant to put this in the, Spreading The Survival Podcast Word or Guerrilla Marketing thread. Not sure how this made it's own thread.

**Topic merged to eliminate duplication.**
« Last Edit: October 31, 2008, 02:43:04 PM by DeltaEchoVictor »

jeremya

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Re: Spreading The Survival Podcast Word or Guerilla Marketing
« Reply #16 on: September 28, 2008, 11:17:48 PM »
Stickers would cool. If some one has an idea and Jack is supportive I will have some stickers printed. I have used: http://www.stickerguy.com/ before they
do good work cheap, but you tend to have to wait 2-4 weeks depending on their schedule.

-- Jeremy

Ooooh, I like stickers.  Count me in for some.

I am thinking a simple sticker would be the slogan "Be an Ant not a Grasshopper"

-- Jeremy


Offline BigDanInTX

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Re: Spreading The Survival Podcast Word or Guerilla Marketing
« Reply #17 on: September 29, 2008, 07:14:10 AM »
LOL...  This weekend, my Father-In-Law was in town.  Thought about it maybe 30 minutes before he left.  Made a CD of all episodes along with noting the ones he needed to listen to now about current events.  Gave it to him yesterday, so there's no way of knowing if he listened yet or not.  =-]

jeremya

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Re: Spreading The Survival Podcast Word or Guerilla Marketing
« Reply #18 on: September 29, 2008, 12:28:10 PM »
Here is a sticker mock up.

Let me know what you think.

-- Jeremy

Offline DrGonzo

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Re: Spreading The Survival Podcast Word or Guerilla Marketing
« Reply #19 on: September 29, 2008, 02:44:50 PM »
Here is a sticker mock up.

Let me know what you think.

-- Jeremy

Looks cool.  Very stark and to the point.  I'd either make it two sentences (Be an Ant.  Not a Grasshopper) or put in a comma (Be an Ant, not a Grasshopper).  Flows better. 

jeremya

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Re: Spreading The Survival Podcast Word or Guerilla Marketing
« Reply #20 on: September 29, 2008, 02:47:03 PM »
Here is a sticker mock up.

Let me know what you think.

-- Jeremy

Looks cool.  Very stark and to the point.  I'd either make it two sentences (Be an Ant.  Not a Grasshopper) or put in a comma (Be an Ant, not a Grasshopper).  Flows better. 

Good point. See this is why I write code and not books. :)

-- Jeremy

Offline DeltaEchoVictor

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Re: Spreading The Survival Podcast Word or Guerilla Marketing
« Reply #21 on: September 29, 2008, 05:32:17 PM »
Nice job, I like it.  Is that the size they're going to be?

jeremya

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Re: Spreading The Survival Podcast Word or Guerilla Marketing
« Reply #22 on: September 29, 2008, 05:59:34 PM »
Unfortunately no.. that's just because I made a high res image for printing.

I am not sure what size I should order. Smaller would be better for putting on things like computers and note books.
Bigger is of course better for cars.



I am leaning towards this size. Since I will be able to order twice as many.

-- Jeremy

Offline DeltaEchoVictor

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Re: Spreading The Survival Podcast Word or Guerilla Marketing
« Reply #23 on: September 29, 2008, 06:38:02 PM »
I like the smallish size personally.

I want it to be seen but the back of my Jeep is starting to look like some sort of hippy mobile, plus I'd like to be able to stick a few here & there around town.  Noticeable but not obnoxiously large is best IMO.  The size you have there looks about right to me.

Offline Tactical Badger

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Re: Spreading The Survival Podcast Word or Guerilla Marketing
« Reply #24 on: September 29, 2008, 06:46:15 PM »
I did a bit of guerilla marketing for the podcast myself, just tonight.  I dropped my car off at my local garage for some work, and I made sure one of Jack's podcast was on a CD in the player, cued up, and ready to roll.  ;D

I wish I had today's podcast though.  I think the mere mention of the "Bailout" would pique anyone's curiousity enough to listen to at least a little of it.

Especially after today....

jeremya

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Re: Spreading The Survival Podcast Word or Guerilla Marketing
« Reply #25 on: September 29, 2008, 07:03:48 PM »
Cool I will work on finalizing the image and getting the order placed this week.

So I am planning on ordering 500 of the stickers and I am thinking I will send
the first 100 or so people that ask for stickers, 5 stickers.

Would it be cool if I printed out some copies of The Ant and the Grasshopper
to put in each envelope so if you hand them out to people they can read the
story?

-- Jeremy

Offline DeltaEchoVictor

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Re: Spreading The Survival Podcast Word or Guerilla Marketing
« Reply #26 on: September 29, 2008, 07:16:56 PM »
Would it be cool if I printed out some copies of The Ant and the Grasshopper
to put in each envelope so if you hand them out to people they can read the
story?

-- Jeremy

Sounds like a good idea.  I'm sure there are some who've never heard it. 

Let us know when they arrive!

Jessethejester

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Re: Spreading The Survival Podcast Word or Guerilla Marketing
« Reply #27 on: September 29, 2008, 10:25:36 PM »
that is just bad a*s stickers and free cd's are great i tip my tinfoil hat 2 u all hahaha ;D

jeremya

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Re: Spreading The Survival Podcast Word or Guerilla Marketing
« Reply #28 on: September 30, 2008, 07:08:07 AM »
Ok so here is the final version. Someone please proof read it for me.

The actual size of the stickers will be 5.50" x 1.42". Turnaround time is between 2-8 weeks. Last time I ordered
from them it only took 2 weeks. I will be ordering 500 and sending them out in batches of 5. Once they are in my
hands I will take requests and ship them out.

I would like to get a thumbs up from Jack before ordering, but I think the stickers represent the spirit of the site.

-- Jeremy

jeremya

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Re: Spreading The Survival Podcast Word or Guerilla Marketing
« Reply #29 on: September 30, 2008, 03:25:40 PM »
Ok, the stickers have been ordered. I double and triple checked everything so hopefully
I didn't screw anything up. :)

I will let everyone know when the order comes in.

-- Jeremy