Author Topic: The Economic Fallout of Alienating Customers  (Read 9051 times)

Offline bigbear

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Re: The Economic Fallout of Alienating Customers
« Reply #60 on: January 30, 2020, 10:52:08 AM »
https://www.cokestore.com/personalized-bottle/

Coca-Cola allows you to personalize your bottle.  It's a neat idea.  Get some for some type of special occasion or a birthday party.  Except if your name happens to be "Jesus." 

Quote
Oops! Looks like the name you requested is not an approved one. Names may not be approved if they're potentially offensive to other people, trademarked, or celebrity names. We've worked hard to get this list right, but sometimes we mess up. If you think this is an error, please contact our Customer Care team. Otherwise, please try again, keep it fun and in the spirit of sharing!

Offensiveness aside, Jesus is a pretty popular Hispanic name.

For fun I entered a few other names.  Buddha, Allah, and Satan are no goes.  But neither is Trump or Obama.  Hillary and Bernie are fine though.

Offline IKN

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Re: The Economic Fallout of Alienating Customers
« Reply #61 on: January 31, 2020, 09:43:06 AM »
Guess I have a whole different idea about all this BS marketing strategies. I mean what ever happened to the “Value Added” idea ??
I read through this entire thread taking note of the mentioned examples. My take, on Battlefield V would be a totally different view for the dismal sales. I’m not a gamer, but why would I spend my hard earned money for a game that I know I’ll have to spend even more on in order to play or be competitive ??
I used to play some of the games many years ago. The ones that required thought and/or strategy. I haven’t been able to find any decent games like this for years. The companies decided to cow-tow to young kids that seemed to only want the “First person shooter” style games. The games also had to have “Cheat Codes” so they could become invincible and blast through the game in a few hours, no skill required.
For the razors/shaving part, I switch to an old, double edge safety razor many years ago. Why ??, because I got tired of paying $1.00+ for even cheap razors that would only last one or two shaves. Even the trendy more expensive ones wouldn’t last. At the time, I could go into the “Evil” Walmart and buy a 10-pack of double edge blade for $0.098 while at the same time a 10 pack of the old Bic single edge disposable razors would cost $1.50. The Bic’s might last one or two shaves while the (Gillette at the time) double edge blades would last a week or more. This during a time when my job required being clean shaven all the time. The $0.98 double edge pack would last months while the Bic’s would only last a couple weeks. Pay more for less, I don’t think so.
I could go on and on here, but (IMHO) marketing and commercialism have completely lost touch with reality. When you try marketing  product using methodologies that you think won’t offend anyone and appeal to everyone, you’re going to lose.